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IMPACT START

DISCOVER YOUR IMPACT

For organizations that want to discover where their real impact lies

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OUR APPROACH

THE 5 STEPS TO A SUCCESFULL
IMPACT START
CAMPAIGN

  • Every solid research starts with a clear objective description. In this first fase we have our first brainstorm session.

    At the end of this fase you will have:
    - The job-to-be-done of your audience.
    - A clear view on desired and undesired behavioral patterns.

  • In the second fase of this process we will dive deeper into the behavior of your target audience. To help us understand their motives better, we will use deep interview techniques. 

    At the end of this fase you will have:
    In-depth interviews with people from your target audience. 

  • In this fase we will summarize all our findings of the interviews and show you a first look into the brain of your target audience.

    You can expect:
    Insight into the Pains,Comforts,Gains and Anxieties of your audience.


    After that we will sharpen our original research question by using the Job.To.Be.Done and How.Might.We methods. 

  • In this fourth fase we start to identify the Moments that matter to your audience. These are the key decision moments during their day.

    Once we have identified these moments our experts will brainstorming ideas on how to influence your audience at these moments in creative ways.  

  • Once we have found creative ideas on how to reach your audience in these moments that matter. Our team will create concept interventions that your marketing team can use to create stronger marketing campaigns.

    These concept interventions are based on the principle of the 4 C's 

    -Catch (how do we catch the attention?)
    -Convert (how do we convert the behavior?)
    -Confirm (how do we confirm the right behavior?) 
    -Continue (how do we reinforce the right behavior?) 

START YOUR STORY HERE

When is impact start the right choice for you?

IMPACT START is a 3-month service that helps you understand why your audience does or does not take action,  and turns those insights into a clear campaign concept and strategy your team can use.

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It is designed for companies that want better marketing decisions based on real customer insight, not assumptions.

Over the course of three months, we research how your audience thinks, what influences their decisions, and where they hesitate or drop off. This gives you a clearer view of what is standing in the way of action — and what your marketing needs to do differently.
 

We start with behavioural research and audience analysis. Through 5 in-depth interviews, we gather direct input from your audience about their needs, motivations, doubts, and challenges. This helps us understand not only who they are, but what actually drives their behaviour.
 

We then map the key decision points in the customer journey. We look at where interest turns into action, where friction appears, and where your communication can have more impact.
 

Based on these findings, we define a clear behavioural challenge for your business and develop a campaign concept built around it. This gives your team a practical direction for marketing that is rooted in real audience insight and focused on a specific problem.
 

At the end of the program, you receive a strategic roadmap that shows how to use these insights in future campaigns, so your team can keep building from a stronger foundation.
 

What you get

  • A 3-month behavioural research and campaign strategy program

  • 5 in-depth audience interviews

  • Clear audience insights based on real conversations

  • One campaign concept your team can test or launch

  • A strategic roadmap for future campaigns

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Who it is for

IMPACT START is ideal for companies that:

  • want to understand their audience more clearly

  • need stronger direction for future campaigns

  • want to stop relying on guesswork in marketing

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Why it matters

When you know what drives your audience, your marketing becomes easier to focus and easier to improve. You can create campaigns based on real behaviour, real needs, and real decision-making moments, not just internal assumptions.

​

Investment: €2.950 per month
Timeline: 3 months

IMPACT START

Ideal for companies with a small marketing team that want clearer audience insight and a stronger direction for future campaigns.

The essentials for impact:

​

  • Every IMPACT story starts with deep behavioural & market research. 

    ​

    With the insights of this research we can find the right building blocks for a succesfull campaign

  • The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience. 

    ​

    IMPACT start    - 5  interviews
    IMPACT grow     - 10 interviews

    IMPACT partner  - 20 interviews 

  •  

    After completing the interviews we summorise our findings in a Job.To.Be.Done.

     

    This describes the key tasks that our audience has to do. Understanding this makes a major difference in being able to change behaviour.

  •  

    We present you with a How.Might.We statement to make sure all the stakeholders are alined. 

    ​

    Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.

     

    Once this is done we can get started on making a strong campaign. 

  • We ofcourse also deliver insights into the behaviour of your target audience. 

    ​

    With the insights we share from our research you can make stronger decisions in the future for your company. Because you will understand how your target audience thinks.

  • The campaign concept can look very different depending on the area that we have researched for you.

     

    Here are some examples of campaign concepts:

    - Social media campaign

    - Website user experience campaign

    - SEA campaign concept

    - SEO campaign concept

    - Recruitment marketing concept

    ​

  •  

    At the end of our collaboration we will provide you with a strategic roadmap.

    ​

    In this roadmap you will find our recommodations for:

    ​

    -Future campaigns

    -Strategic positioning of your company

    -Future research priorities 

    -Potential future strenghts and weaknesses

Let's explore whether this is the right fit for your organisation
Duration: 3 months

IMPACT GROW

Ideal for scale-ups, NGO's, and established brands that want both insight and execution.

All START features, plus:

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  • With the GROW collaboration we don't just give you a concept. We test it and optimize it for you.

    With the GROW collaboration you get 2 prototype test fases, to improve your campaign and get the absolute most out of it.

  • The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience. 

    ​

    IMPACT start    - 5  interviews
    IMPACT grow     - 10 interviews

    IMPACT partner  - 20 interviews 

  •  

    In order to test your new campaign you will have acces to our in house AMI foto and video production services.

    This means that we will create the whole campaign for you with pictures and video's included. We will test these pictures/video's and captions for you and optimize them with the results of those tests.

    ​

  •  

    We present you with a How.Might.We statement to make sure all the stakeholders are alined. 

    ​

    Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.

     

    Once this is done we can get started on making a strong campaign. 

Let's explore whether this is the right fit for your organisation
Duration: 6 months

IMPACT PARTNER

Ideal for NGOs, Governments, and larger businesses focused on long-term behavioural change.

All GROW features, plus:

​

  • Every IMPACT story starts with deep behavioural & market research. 

    ​

    With the insights of this research we can find the right building blocks for a succesfull campaign

  • The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience. 

    ​

    IMPACT start    - 5  interviews
    IMPACT grow     - 10 interviews

    IMPACT partner  - 20 interviews 

  •  

    After completing the interviews we summorise our findings in a Job.To.Be.Done.

     

    This describes the key tasks that our audience has to do. Understanding this makes a major difference in being able to change behaviour.

    ​

  •  

    We present you with a How.Might.We statement to make sure all the stakeholders are alined. 

    ​

    Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.

     

    Once this is done we can get started on making a strong campaign. 

  • ​

    The campaign concept can look very different depending on the area that we have researched for you.

     

    Here are some examples of campaign concepts:

    - Social media campaign

    - Website user experience campaign

    - SEA campaign concept

    - SEO campaign concept

    - Recruitment marketing concept

    ​

Let's explore whether this is the right fit for your organisation
Duration: 12 months

LET'S CHANGE BEHAVIOR

With your next marketing campaign

START YOUR IMPACT CAMPAIGN.

We are excited that you want to know more about our IMPACT stories. Let's get to know eachother.

Chris-1
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