IMPACT PARTNER
A YEAR FULL OF IMPACT
For organizations that want to make a structural impact
OUR APPROACH
THE 7 STEPS TO MULTIPLE SUCCESFULL
IMPACT PARTNER
CAMPAIGNS
Every solid research starts with a clear objective description. In this first fase we have our first brainstorm session.
At the end of this fase you will have:
- The job-to-be-done of your audience.
- A clear view on desired and undesired behavioral patterns.In the second fase of this process we will dive deeper into the behavior of your target audience. To help us understand their motives better, we will use deep interview techniques.
At the end of this fase you will have:
10 In-depth interviews with people from your target audience.In this fase we will summarize all our findings of the interviews and show you a first look into the brain of your target audience.
You can expect:
Insight into the Pains,Comforts,Gains and Anxieties of your audience.
After that we will sharpen our original research question by using the Job.To.Be.Done and How.Might.We methods.In this fourth fase we start to identify the Moments that matter to your audience. These are the key decision moments during their day.
Once we have identified these moments our experts will brainstorming ideas on how to influence your audience at these moments in creative ways.Once we have found creative ideas on how to reach your audience in these moments that matter. Our team will create interventions that combine the best ideas of the previous fase.
These interventions are based on the principle of the 4 C's
-Catch (how do we catch the attention?)
-Convert (how do we convert the behavior?)
-Confirm (how do we confirm the right behavior?)
-Continue (how do we reinforce the right behavior?)In fase 6 we combine the interventions from the previous fase and create one big marketing campaign that we run and implement for you. The goals of this campaign are:
Reach the audience
Change their behavior
Reaffirm their behavior and help them to keep repeating the desired behavior.In the final fase of every PARTNER campaign project we start prototyping. We test and optimize based on the results. In order to give you a fully tested campaign that will help to reach your audience in a way your competitors can only dream of!
START YOUR PARTNERSHIP HERE
When is an
IMPACT PARTNERSHIP
the right choice for you?
IMPACT PARTNER is a 12-month collaboration for companies that want continuous insight into human behaviour, multiple campaigns throughout the year, and a strategic partner who stays involved from research to execution.
It is designed for businesses that want more than a one-off campaign. With PARTNER, AMI works alongside your team over time, combining ongoing behavioural research, creative development, and campaign execution into one connected process.
Throughout the year, we conduct 20 in-depth interviews to continuously uncover new insights into your audience’s motivations, doubts, and decision-making. Because this research happens over time, the interviews become sharper and more focused as new patterns emerge. This allows us to keep refining both the insights and the campaigns in a more targeted way.
Based on this ongoing learning, AMI develops and applies multiple campaigns across the year. Each campaign builds on what came before, creating a stronger and more informed approach over time rather than isolated marketing moments.
What makes PARTNER unique is its long-term impact. The work supports not only external communication and campaigns, but can also strengthen internal behavioural change, helping your organisation create clearer alignment and stronger decision-making.
AMI also provides the photo and video production needed for these campaigns and acts as a strategic sparring partner at C-level. This gives your business both practical delivery and high-level strategic support throughout the year.
What you get
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A 12-month behavioural research and campaign partnership
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20 in-depth interviews spread across the year
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Multiple campaigns developed and applied by AMI
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Support for internal and external behavioural change
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Creative production and strategic sparring at C-level
Who it is for
IMPACT PARTNER is for companies that see communication and behaviour as a long-term strategic priority, not a one-off campaign task. It is especially suited to organisations that want to keep learning from their audience, strengthen their positioning over time, and work with a partner who can contribute at both strategic and creative level.
Why it matters
The strongest campaigns are not built on assumptions or isolated moments. They are built through continuous learning, sharper insight, and consistent application over time. IMPACT PARTNER gives your business that continuity, helping you create more relevant campaigns, stronger alignment, and a more informed direction for growth.
Timeline: 12 months
IMPACT START
Ideal for companies with a small marketing team that want clearer audience insight and a stronger direction for future campaigns.
The essentials for impact:
Every IMPACT story starts with deep behavioural & market research.
With the insights of this research we can find the right building blocks for a succesfull campaign
The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
After completing the interviews we summorise our findings in a Job.To.Be.Done.
This describes the key tasks that our audience has to do. Understanding this makes a major difference in being able to change behaviour.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
We ofcourse also deliver insights into the behaviour of your target audience.
With the insights we share from our research you can make stronger decisions in the future for your company. Because you will understand how your target audience thinks.
The campaign concept can look very different depending on the area that we have researched for you.
Here are some examples of campaign concepts:
- Social media campaign
- Website user experience campaign
- SEA campaign concept
- SEO campaign concept
- Recruitment marketing concept
At the end of our collaboration we will provide you with a strategic roadmap.
In this roadmap you will find our recommodations for:
-Future campaigns
-Strategic positioning of your company
-Future research priorities
-Potential future strenghts and weaknesses
Let's explore whether this is the right fit for your organisation
Duration: 3 months
IMPACT GROW
Ideal for scale-ups, NGO's, and established brands that want both insight and execution.
All START features, plus:
With the GROW collaboration we don't just give you a concept. We test it and optimize it for you.
With the GROW collaboration you get 2 prototype test fases, to improve your campaign and get the absolute most out of it.The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
In order to test your new campaign you will have acces to our in house AMI foto and video production services.
This means that we will create the whole campaign for you with pictures and video's included. We will test these pictures/video's and captions for you and optimize them with the results of those tests.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
Let's explore whether this is the right fit for your organisation
Duration: 6 months
IMPACT PARTNER
Ideal for NGOs, Governments, and larger businesses focused on long-term behavioural change.
All GROW features, plus:
Every IMPACT story starts with deep behavioural & market research.
With the insights of this research we can find the right building blocks for a succesfull campaign
The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
After completing the interviews we summorise our findings in a Job.To.Be.Done.
This describes the key tasks that our audience has to do. Understanding this makes a major difference in being able to change behaviour.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
The campaign concept can look very different depending on the area that we have researched for you.
Here are some examples of campaign concepts:
- Social media campaign
- Website user experience campaign
- SEA campaign concept
- SEO campaign concept
- Recruitment marketing concept
Let's explore whether this is the right fit for your organisation
Duration: 12 months
LET'S CHANGE BEHAVIOR
With your next marketing campaign
