IMPACT GROW
GROW YOUR IMPACT
For brands that want to change behavior and achieve visible results
OUR APPROACH
THE 7 STEPS TO A SUCCESFULL
IMPACT GROW
CAMPAIGN
Every solid research starts with a clear objective description. In this first fase we have our first brainstorm session.
At the end of this fase you will have:
- The job-to-be-done of your audience.
- A clear view on desired and undesired behavioral patterns.In the second fase of this process we will dive deeper into the behavior of your target audience. To help us understand their motives better, we will use deep interview techniques.
At the end of this fase you will have:
10 In-depth interviews with people from your target audience.In this fase we will summarize all our findings of the interviews and show you a first look into the brain of your target audience.
You can expect:
Insight into the Pains,Comforts,Gains and Anxieties of your audience.
After that we will sharpen our original research question by using the Job.To.Be.Done and How.Might.We methods.In this fourth fase we start to identify the Moments that matter to your audience. These are the key decision moments during their day.
Once we have identified these moments our experts will brainstorming ideas on how to influence your audience at these moments in creative ways.Once we have found creative ideas on how to reach your audience in these moments that matter. Our team will create interventions that combine the best ideas of the previous fase.
These interventions are based on the principle of the 4 C's
-Catch (how do we catch the attention?)
-Convert (how do we convert the behavior?)
-Confirm (how do we confirm the right behavior?)
-Continue (how do we reinforce the right behavior?)In fase 6 we combine the interventions from the previous fase and create one big marketing campaign that we run and implement for you. The goals of this campaign are:
Reach the audience
Change their behavior
Reaffirm their behavior and help them to keep repeating the desired behavior.In the final fase of the GROW project we start prototyping our campaign. We test and optimize based on the results. In order to give you a fully tested campaign that will help to reach your audience in a way your competitors can only dream of!
START YOUR GROWTH HERE
When is IMPACT GROW the right choice for you?
IMPACT GROW is a 6-month service for companies that want to understand what drives human behaviour, and then have AMI turn those insights into a campaign that is tested, refined, and applied in practice.
It is designed for companies that want the depth of behavioural research, but also want to be fully supported in turning those insights into real marketing action. With GROW, you do not just get the strategy. You also get three additional months in which AMI develops, tests, improves, and applies the campaign for you.
The first three months build the research foundation. We explore how your audience thinks, what influences their decisions, and where they hesitate or drop off. This gives a clear view of what is standing in the way of action, and what your marketing needs to do differently.
We start with behavioural research and audience analysis. Through 10 in-depth interviews, we gather direct input from your audience about their needs, motivations, doubts, and challenges. This helps us understand not only who they are, but what actually drives their behaviour.
What makes GROW different is what happens next. In the following three months, AMI takes the lead in bringing the campaign to life. We test ideas, optimise what works, and apply the campaign in practice.
To support this, AMI also creates the photo and video content needed for the campaign. This gives your business not only the research and strategy, but also the creative production and hands-on execution needed to move from insight to action.
At the end of the program, you have a deeper understanding of your audience, a campaign that has been tested and refined, and a stronger foundation for future marketing.
What you get
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10 in-depth audience interviews
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Clear audience insights based on real conversations
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A full campaign developed and applied by AMI
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3 extra months of testing, optimisation, and application
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A stronger foundation for future campaigns
Who it is for
IMPACT GROW is ideal for companies that:
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want audience insight and behavioural research, but also full campaign support
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want AMI to not only develop the strategy, but also apply it in practice
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want to reduce internal workload and be guided through the full campaign process
Why it matters
GROW is the right choice when you do not just want to know what your audience needs, but also want a campaign to be built, tested, and improved for you. It gives your business both the strategic insight and the creative execution needed to turn research into real marketing action.
Timeline: 6 months
IMPACT START
Ideal for companies with a small marketing team that want clearer audience insight and a stronger direction for future campaigns.
The essentials for impact:
Every IMPACT story starts with deep behavioural & market research.
With the insights of this research we can find the right building blocks for a succesfull campaign
The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
After completing the interviews we summorise our findings in a Job.To.Be.Done.
This describes the key tasks that our audience has to do. Understanding this makes a major difference in being able to change behaviour.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
We ofcourse also deliver insights into the behaviour of your target audience.
With the insights we share from our research you can make stronger decisions in the future for your company. Because you will understand how your target audience thinks.
The campaign concept can look very different depending on the area that we have researched for you.
Here are some examples of campaign concepts:
- Social media campaign
- Website user experience campaign
- SEA campaign concept
- SEO campaign concept
- Recruitment marketing concept
At the end of our collaboration we will provide you with a strategic roadmap.
In this roadmap you will find our recommodations for:
-Future campaigns
-Strategic positioning of your company
-Future research priorities
-Potential future strenghts and weaknesses
Let's explore whether this is the right fit for your organisation
Duration: 3 months
IMPACT GROW
Ideal for scale-ups, NGO's, and established brands that want both insight and execution.
All START features, plus:
With the GROW collaboration we don't just give you a concept. We test it and optimize it for you.
With the GROW collaboration you get 2 prototype test fases, to improve your campaign and get the absolute most out of it.The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
In order to test your new campaign you will have acces to our in house AMI foto and video production services.
This means that we will create the whole campaign for you with pictures and video's included. We will test these pictures/video's and captions for you and optimize them with the results of those tests.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
Let's explore whether this is the right fit for your organisation
Duration: 6 months
IMPACT PARTNER
Ideal for NGOs, Governments, and larger businesses focused on long-term behavioural change.
All GROW features, plus:
Every IMPACT story starts with deep behavioural & market research.
With the insights of this research we can find the right building blocks for a succesfull campaign
The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
After completing the interviews we summorise our findings in a Job.To.Be.Done.
This describes the key tasks that our audience has to do. Understanding this makes a major difference in being able to change behaviour.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
The campaign concept can look very different depending on the area that we have researched for you.
Here are some examples of campaign concepts:
- Social media campaign
- Website user experience campaign
- SEA campaign concept
- SEO campaign concept
- Recruitment marketing concept
Let's explore whether this is the right fit for your organisation
Duration: 12 months
LET'S CHANGE BEHAVIOR
With your next marketing campaign
