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IMPACT START
Ideal for companies with a small marketing team that want clearer audience insight and a stronger direction for future campaigns.
The essentials for impact:
Every IMPACT story starts with deep behavioural & market research.
With the insights of this research we can find the right building blocks for a succesfull campaign
The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
After completing the interviews we summorise our findings in a Job.To.Be.Done.
This describes the key tasks that our audience has to do. Understanding this makes a major difference in being able to change behaviour.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
We ofcourse also deliver insights into the behaviour of your target audience.
With the insights we share from our research you can make stronger decisions in the future for your company. Because you will understand how your target audience thinks.
The campaign concept can look very different depending on the area that we have researched for you.
Here are some examples of campaign concepts:
- Social media campaign
- Website user experience campaign
- SEA campaign concept
- SEO campaign concept
- Recruitment marketing concept
At the end of our collaboration we will provide you with a strategic roadmap.
In this roadmap you will find our recommodations for:
-Future campaigns
-Strategic positioning of your company
-Future research priorities
-Potential future strenghts and weaknesses
Let's explore whether this is the right fit for your organisation
Duration: 3 months
IMPACT GROW
Ideal for scale-ups, NGO's, and established brands that want both insight and execution.
All START features, plus:
With the GROW collaboration we don't just give you a concept. We test it and optimize it for you.
With the GROW collaboration you get 2 prototype test fases, to improve your campaign and get the absolute most out of it.The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
In order to test your new campaign you will have acces to our in house AMI foto and video production services.
This means that we will create the whole campaign for you with pictures and video's included. We will test these pictures/video's and captions for you and optimize them with the results of those tests.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
Let's explore whether this is the right fit for your organisation
Duration: 6 months
IMPACT PARTNER
Ideal for NGOs, Governments, and larger businesses focused on long-term behavioural change.
All GROW features, plus:
Every IMPACT story starts with deep behavioural & market research.
With the insights of this research we can find the right building blocks for a succesfull campaign
The indepth-interviews are a big part of our research. This is how we learn to understand the behaviour of your target audience.
IMPACT start - 5 interviews
IMPACT grow - 10 interviewsIMPACT partner - 20 interviews
After completing the interviews we summorise our findings in a Job.To.Be.Done.
This describes the key tasks that our audience has to do. Understanding this makes a major difference in being able to change behaviour.
We present you with a How.Might.We statement to make sure all the stakeholders are alined.
Now that we understand your audience better we take a look at our original research statement and redefine it where necessary.
Once this is done we can get started on making a strong campaign.
The campaign concept can look very different depending on the area that we have researched for you.
Here are some examples of campaign concepts:
- Social media campaign
- Website user experience campaign
- SEA campaign concept
- SEO campaign concept
- Recruitment marketing concept
Let's explore whether this is the right fit for your organisation
Duration: 12 months
PRICING
CURIOUS ABOUT OUR PRICING?
Changing behavior requires attention and time, and your story deserves our full attention. That is why we only work with a limited amount clients at the same time.
3 months
TIME
making you impact story
Our START campaigns begin at €2,950 per month.
GROW campaigns start from €5,000 per month,
and IMPACT PARTNER campaigns from €7,500 per month.
For GROW and PARTNER, we develop and execute the full campaign. Distribution and media buying costs are not included, as these depend on the channels and the visibility you want.
For example,
a focused Meta campaign requires a different investment than a multi-channel campaign involving Google Ads, Meta, print, and billboards.
We believe in being transparent about investment from the start. Just as a tailored suit is made to fit perfectly, every campaign should be shaped around your goals, audience, and budget. That is why our pricing is tailored to the scope and ambition of your campaign.
LET'S CHANGE BEHAVIOR
With your next marketing campaign
